Tape-in Butter Blonde #7.11 (US #16 Butter Blonde)

Butter Blonde #7.11 is a soft, buttery blonde with a gentle warm reflect, equivalent to US colour #16. It is warmer than beige and softer than an open gold, the shade most clients mean when they ask to look blonde without looking bleached. Supplied as 20 tapes per pack in eight lengths from 14" to 28".

Shade profile

Who this shade matches

#7.11 has enough warmth to look lived-in and enough restraint not to read yellow. It suits natural and coloured blondes at level 7 to 9, and warm or neutral skin tones in particular.

It sits naturally against balayaged hair, where the ends have been lifted and toned to a soft blonde while the mid-lengths stay darker. Where a platinum extension would jump out of a balayage, a butter blonde continues it.

Wear and care

Move-ups at 6 to 8 weeks, heat under 450 °F (230 °C) with a protectant.

• Toning: violet shampoo every fourth wash. That keeps the tone clean without stripping the warmth the shade is built on.
• If the colour shifts: the usual cause is mineral build-up from water, not tone loss. A clarifying wash is the first thing to try.
• Conditioner: mid-lengths and ends only, well clear of the tape tabs.

Questions about Butter Blonde #7.11